CARGO
MARKETING
TABLE OF CONTENTS
Total 40 hours
| ¡@ | Hours |
| PREFACE | 4 |
| SECTION 1: Corporate Mission, Business Strategy, World Trading Patterns and trends definition of marketing elements and objectives | 4 |
| SECTION 2: Product Knowledge, Interrelation with cargo marketing, how to identify target group. | 4 |
| SECTION 3: Door to door transport, distribution system, edifact, interrelation with other transporters. | 4 |
| SECTION 4: Legal aspects, conditions of contract, claims, subcontractors and terminals. | 4 |
| SECTION 5: Marketing tools: Planning and follow up, segmentation, product differentiation, pricing quality, advertising, targets,media and message. | 4 |
| SECTION 6: Capactity Control, proration, space management, understanding of customer business. | 4 |
| SECTION 7: Air cargo Logistics and TCD concept. | 4 |
| SECTION 8: Future trends - how to solve the problem against integrator. | 4 |
